This article is designed to help you create a SEO-strong portfolio blog post. It covers the ten key metrics that should be worked into blog posts displaying your most recent work. If you’re a photographer or artist, this article is for you! For SEO-strong topical content-driven articles, please see On-Page SEO for Topical Posts. This tutorial […]
This category tackles all things related to Google. You’ll find numerous articles to stimulate thought around this topic.
This article is designed to help you create a SEO-strong topical blog post. That is, it covers the ten key metrics that should be included in a content-driven article for strong on-page SEO. For photographers and artists who want to create optimised posts that feature their most recent session work, please see Portfolio Posts: SEO-Strong […]
SERP, XML Sitemaps, Alt. text, PR, TLD, FTP … yada, yada, yada. If you’re new to SEO, you’ll quickly realise there’s a new language to learn. So just what are backlinks, internal links and external links? And why are they important?
Would you lift a shirt from your favourite clothing shop because you’re planning on giving credit to the store for having it in stock? Lifting a copyright image from Google images is an indiscretion of the same kind … even if you add, “Picture credit: Google Images.” First of all, Google does not actually own […]
If you do a search for SEO services, you’ll turn up any number of sites making lavish guarantees, boldly promising to usher you onto the blissful “first page” of search engine paradise. Having just performed this search query, I found this audacious and even fallacious claim: “Rank #1 guaranteed.” In my opinion, there’s one response […]
Search Engine Optimisation is both challenging and rewarding. If you’re just starting out, it can seem an enormous challenge—almost as daunting as starting to learn a new language. However, what you put into it is what you’ll get out from it. With enough hard work—intelligent “hard work” would be more correct—you’ll start to see progress, […]
Good SEO practices, or White Hat SEO, involves creating content with “users” in mind and then, in accord with the guidelines given by search engines, making this content accessible to their crawlers. Black Hat SEO refers to practices penalised by search engines, and generally require deliberate intent and a degree of skill to pull off. […]
One of the more confusing SEO tools available is Google PageRank. Due to the availability and popularity of the PageRank icon in the Google Toolbar, many falsely assume that PageRank (offering a score of 0-10) is the primary indicator of a website’s position on a Search Engine Result Page, or SERP. It is, in fact, […]
Panda. Penguin. They may sound cute and cuddly, but don’t be fooled. Search engines use complex algorithms to crawl and index websites and pages in order to present myriad search results to searchers in seconds. And each search engine—there are over two hundred and fifty on the Internet at present (and counting)—uses a unique algorithm […]
Admittedly, this isn’t rocket science. It appears that only Ugg and Lee don’t know the answer to this one. However, with hundreds of search engines on the internet as we speak, it would drive one crazy trying to cooperate with the unique algorithm search crawlers of every single one. SEO would be tantamount to a […]