Question: What was the first product ever securely sold over the Internet? Answer: Sting’s compact disk, Ten Summoner’s Tales on 11th August 1994.1 Thanks to improved security measures across the net, by the mid 90s, shopping online got serious. First called e-tailing (short for electronic retailing), e-commerce has brought big brands into our homes via our desktops, […]
Thinking of running an online competition? Of course you are. Online competitions are wonderful ways to generate buzz and build momentum around your online presence, an important tool in your marketing toolkit. So, it may take you aback that Australia is one of few countries in the world that require a permit to run an online […]
AMP is an acronym for Accelerated Mobile Pages, and refers to Google’s open source project to make mobile search faster. Actually, not just fast. Their goal is instant. Google first announced the AMP project back in October 2015 and it was initially aimed at news sites. Launched officially in February this year, it is now open […]
“Build it, and [they] will come,” said Kevin Costner’s character in the movie Field of Dreams. Buying into one of the bigger myths in SEO world, many people operate by the adage, “publish it and they will come.” That is, if you just keep publishing blogs, search engines will find you and your search ranking […]
“Image is everything!” said Andre Agassi in his 1990 Canon Advert. Find a person who doesn’t know the power of image and you’ll find a person who’s been hiding down a hole for the past twenty years. A deep dark dank hole. Visual media is unquestionably one of the most powerful means of communication in our […]
There are three ways to plunder the heavenly delights that is first-page on Google. Yep, you heard right. Three. Not one, but three ways. The first will part you from your hard-earned cash. The second two will cost you in another precious commodity: time. But fear not. To the hard working, the spoils!
The stats don’t make for pretty reading. One in two businesses don’t make their fifth birthday. Others drag themselves in hope and a prayer through that celebration date only to fizzle out soon afterwards. Only a third reach the ten-year milestone1. While there are many reasons for this, one stands out above them all: a […]
In my experience, upwards of seven in ten people prioritise their social media platforms over their website. Why? Mainly because Facebook et al. are so engaging (read: addictive). Don’t get me wrong, social media is a phenomenal resource, and it ought to be an essential part of your online marketing approach. However, the business purpose […]
A business’s bottom-line success is determined by three things: procuring new business, encouraging repeat business and securing referral business. Yes, a quality product and outstanding service are essential. But many businesses with top-notch products and first-class service close their doors because they fudge their NRR approach; that is, they fail to get new business, repeat […]
Choosing the right domain name for your website (aka website address) is one of the most important things you’ll do. It’s the first step in the process, and it’s crucial to get off on the right foot. Get the foundation right. First time. Let us show you how.