There are three ways to plunder the heavenly delights that is first-page on Google. Yep, you heard right. Three. Not one, but three ways. The first will part you from your hard-earned cash. The second two will cost you in another precious commodity: time. But fear not. To the hard working, the spoils!
The stats don’t make for pretty reading. One in two businesses don’t make their fifth birthday. Others drag themselves in hope and a prayer through that celebration date only to fizzle out soon afterwards. Only a third reach the ten-year milestone1. While there are many reasons for this, one stands out above them all: a […]
In my experience, upwards of seven in ten people prioritise their social media platforms over their website. Why? Mainly because Facebook et al. are so engaging (read: addictive). Don’t get me wrong, social media is a phenomenal resource, and it ought to be an essential part of your online marketing approach. However, the business purpose […]
A business’s bottom-line success is determined by three things: procuring new business, encouraging repeat business and securing referral business. Yes, a quality product and outstanding service are essential. But many businesses with top-notch products and first-class service close their doors because they fudge their NRR approach; that is, they fail to get new business, repeat […]
Choosing the right domain name for your website (aka website address) is one of the most important things you’ll do. It’s the first step in the process, and it’s crucial to get off on the right foot. Get the foundation right. First time. Let us show you how.
Fonts are one of the key ways to personalise your website. However, there are some important things to know first before choosing fonts for your website. Like how many fonts is too many fonts and how can you ensure that the font you pick is one that every browser will recognise?
Google provides website owners with the tools to monitor and manage aspects of their website in terms of search engine suitability. What was formerly called Google Webmaster Tools is, at time of writing, now called the Google Search Console. (If you don’t know it by now, Google is notorious for changing everything! Often!) This article, […]
You’ve no doubt heard of the concept of SEO Juice, right? Your PageRank potential is likened to juice, and your site, re-imagined as a juice carton. Inbound links (aka backlinks) are thus viewed as yummy rivers of SEO juice flowing into your website, nourishing your PR potential with all it needs to grow into a […]
Yes, content is important to SEO. Wait, let me say that again. Great content is absolutely critical to SEO. But the game has changed, and the goal posts have shifted. Google is demanding more. Great content is not enough anymore. We’ve gone beyond great content. Why? Well, Google is on a mission. First, they want […]
A long-held belief stated that Google gave more weight to websites that were compatible to mobile devices. This was based on the obvious reality that more and more people were searching the Internet using their iPhones and smartphones. Now, there is no more need for speculation or guesswork. Google has put their cards on the […]