Three Ways to Google First-Page Heaven
Last Updated on January 19th, 2020
There are three ways to plunder the heavenly delights that is first-page on Google. Yep, you heard right.
Three. Not one, but three ways.
The first will part you from your hard-earned cash.
The second two will cost you in another precious commodity: time.
But fear not. To the hard working, the spoils!
Three Doors to First-Page Bliss
The first way is, of course, via Google Adwords—those first two or three search results prefaced with the little green Ad square. Google Adwords is PPC (Pay Per Click) advertising, and while it can be effective in some industries, it can also work out on the dear side. As a rule-of-thumb, a budget upwards of $500 a month is the least spend required to make this work well. So, it’s not viable for many smaller businesses.
The second way is via Google My Business, those localised search results that appear alongside a map of your location. This is free of charge, but requires you registering with Google My Business, a process that includes submitting your business address. Those who work from home may need to weigh up the pros and cons of disclosing their home domicile. However, the power of this is that whenever a potential client in your locality searches for what you offer, you’ll be presented as an option. Yes, even if your website still requires a bit (or a lot) of work.
And finally, organic search. And herein lies the greatest returns for your hard-work efforts. With a well-structured website geared for SEO, your SEO-strong pages and blog posts can rank for multiple keywords beyond your immediate location … now, your city and region are within your reach.
So, an important tip to get your piece of Google’s first-page pie.
Register for Google My Business immediately while you put in the hard yards to scale the mountain of organic search.