Which Search Engines Should We Befriend?
Admittedly, this isn’t rocket science. It appears that only Ugg and Lee don’t know the answer to this one.
However, with hundreds of search engines on the internet as we speak, it would drive one crazy trying to cooperate with the unique algorithm search crawlers of every single one. SEO would be tantamount to a smash-your-head-against-a-wall-and-repeat exercise. Fortunately for SEO’ers, Google so dominates the search engine market, and will do so far, far into the future, that cooperating with Google’s crawl algorithms make mastering SEO possible.
The world’s first internet searching tool was called Archie—stemming from the term “archive” sans the ‘v’—created as early as 1990. Yahoo! Inc. was founded in January 1994, and Microsoft’s MSN Search—since renamed Live Search, then Windows Live Search, and now called Bing—was first launched in 1998. (In July 2009, Bing and Yahoo formed a partnership in their desperate scrap for market share.)
Founded in 1998, Google has come to dominate the search engine market with their superior search engine technology and inspiring business ethos. Now famous, Google’s philosophy includes maxims such as “you can make money without doing evil” and “work should be challenging and the challenge should be fun.”
Initially, Google founders Larry Page and Sergey Brin named their new search engine “BackRub” since it used backlinks to estimate the value of a site. Even though backlinks remain a salient ingredient in the system, they changed the name to Google, a term coined from the misspelling of the word “googol”—the number one followed by one hundred zeros. This word was chosen to signify Google’s intention: their search engine would provide voluminous quantities of information on demand. Google’s mission is “to organize the world’s information and make it universally accessible and useful.” Dare say, they’ve done a fine job.
Who has all the search engine pie?
There are over two hundred and fifty search engines … and counting. See here for a list if you’re interested (and have way too much time on your hands).
At time of writing, Google continues to dominate the world-wide market with over 85% of the search-engine pie (on all devices). In a photo finish for second comes Yahoo with a mighty 3.9% shaving out Microsoft’s Bing in third with a whopping 3.6%. (Source: Stats Counter, Global Stats). Yeah, if ever there was a one horse race, this is it. (If you’re really bored, you can compare those stats with those on NetMarketShare. Knock yourself out!)