Website & SEO Start-Up
Are you looking for a customised website primed for SEO? We’ll custom build a unique site that reflects your brand and also provide all the tools you need to fulfil your SEO potential.
With Keyword Research Analysis, blog coaching, Google integration, site backup and security, among other features, you’ll be equipped to get your slice of the SEO pie.
In the interest of full disclosure, below are all the aspects involved in the Classic Package. For those who care less about geek-speak, you can skip the techno-babble by clicking here.
Customised Flowing WordPress Theme
WordPress is the world’s most popular website Content Management System. With WordPress, one can create a visually stunning website and maximise one’s SEO capacity. Join over 60 millions people in utilising the power of WordPress.
We use cutting edge software from Themify to build you a custom website, tailored to suit your wishes and needs. You can peruse our wide variety of templates to get a feel of what’s possible. If you like one you see, fantastic. We can customise it with your logo, your colour pallette, your typography, and your images and content. If you want to mix and match (an idea from one template added to an idea from another), that’s just as great. Alternatively, you can also point us to a few sites you like, and there’s every chance we can create your heart’s desire.
What is a “flowing” theme?
Among other features, our responsive themes utilise flowing page technology for its home (landing) page. This offers you the chance of profiling the main features of your site, such as your core services and products, on specific, dedicated segments in one flowing viewing experience.
At the scroll of a finger or click of a mouse, visitors to your site can get an immediate, visually inspiring glimpse of your site’s unique features—which are usually “buried” within the website.
WordPress Installation & Configuration
We install the WordPress platform for you via your webhost’s cPanel. No sweat, no fuss. Sit back while we set up your Content Management System (CMS) and configure your site’s framework: permalinks, page default settings, widgets, social media convergence, pages, categories, navigational menu tabs, and the contact form. We also optimise your website content and images in consultation with you, rounded off with crucial internal linking of the site.
You will need to procure a domain registrar and website host if you don’t have one already. This isn’t at all difficult. Please see Step 1 of our Seven Steps to Launching Your Site here. We will gladly assist you in this process.
Responsive refers to a website’s capacity to automatically respond to multiple viewing devices for optimum user experience. With more and more people using tablets, iPads and mobiles to surf the Internet, search engines now deliberately favour responsive websites.
With Google going mobile gaga, websites that are not mobile responsive are missing out on their slice of the Google pie.
Essential to performing well in SEO, a blog component enables a website to be dynamic in nature. Dynamic websites with frequent, fresh content outperform static sites. We’ll install or activate your site’s blog functionality.
Multiple Image Galleries
We activate multiple gallery viewing options, from sliders to thumbnails, from mosaics to tiles; whether you’re an artist, photographer or just simply enjoy using images, you’ll love the variety on offer.
For the Classic Package, we create up to four (4) gallery pages for you. (While you can create many more yourself, we only set up four in this package.)
Plugin Enhancement + Extras
We install and configure all the essential Plugins for you. Plus, we also install and configure extra Plugins to improve performance, functionality and SEO success.
(A Plugin is to WordPress what an App is to iPhone. They enhance your functionality and maximise your SEO.)
We have created our own Master & Maintain WordPress Handbook, a 25-page PDF covering all you need to know about mastering and maintaining your WordPress website with numerous practical tips and helpful screen shots.
(Start-Up) Keyword Research Analysis
We perform keyword research and analysis of your industry, and provide practical advice to guide you in crafting your on-page content and overall onsite optimisation. No more guessing! We will reveal the exact keyword phrases that your potential clients are actually using in their search queries. With this information, we create your site’s main pages that nail the very phrases your targeted audience are using. (The comprehensive Keyword Research Analysis for blog articles and proprietary resources is only available in the Premier Package.)
Our research involves an extensive assessment of your industry to determine the primary and secondary keyword foundation upon which your website should be built. Without the correct keyword foundation, all our SEO efforts fall flat.
Too many SEO campaigns fail because they begin on guesswork and assumption. Get the foundation right first time.
Onsite & On-page Optimisation
We will complete your onsite optimisation according to SEO best practice, including special attention to Keyword Phrases, Internal linking, Image Optimisation, Branding, your XML Sitemap, and a professional-looking Footer section. We also tend to the on-page SEO of each Page and Post.
BFF with Google
We will help you become BFF with Google by setting up your Google Search Console (aka Google Webmaster) and will guide you through setting up Google My Business and your Google+ Profile.
We also provide a guide for utilising your Google Search Console.
We guide you in creating SEO-rich blog articles that perform well in search results. We coach you through creating one blog article, teaching you how to write blogs that align with SEO best practice.
This is a key skill in the SEO mix.
Backup & Security
We will tend to the backup and security of your website. This involves…
- Protecting your website against spam and hackers by configuring Google’s excellent reCaptcha tool.
- Protecting your site against Brute Force attacks through Jetpack Protect.
- Ensuring your website has an adequate backup facility by linking your backups to your Google Drive wherein you have 15 GB free storage available courtesy of Google.
The SEO 3-Guide Bundle
We give you over one hundred pages of tips, tactics and tricks to assist in your social media, SEO-blogging and backlink strategy.
How to Write a Blog Post that gets Google (43-page PDF), Building an Effective Social Media Campaign (35-page PDF), and our much sought-after resource, Developing a Comprehensive Backlink Portfolio (40-page PDF) are among the best resources available.
These guides go comprehensively further than our Complete Guide to DIY SEO, drilling down into the core factors of top-notch SEO.
IF SOME OF THAT WENT OVER YOUR HEAD, FEAR NOT.
It’s our policy to describe exactly what we do upfront. Rest assured that by the time we’re done, you’ll have a beautiful website built specifically with SEO in mind, and you’ll have the tools to get your slice of the SEO pie.
Once we finish your project, we avail ourselves for two further weeks at no extra cost to field any questions you have.
While we offer invaluable advice to help you start-up your SEO strategy and give you all you need to maximise your own SEO via the three in-depth, step-by-step SEO Guides (including blogging coaching), the Classic Package does not cover the development of a comprehensive marketing plan. If you want assistance in this, Package 3 is for you.