Website & SEO Full-Throttle
Looking for a fully customised website maximised for SEO as part of a comprehensive marketing plan? Look no further. We’ll custom build a unique site that reflects your brand and we’ll help you develop a multi-dimensional marketing strategy that utilises content marketing, social media engagement, email outreach, a mailing list, Google Adwords and a growing backlink portfolio.
This is essentially the Classic Package plus the TurboPlus Package. In other words, it’s the “complete package” option.
In the interest of full disclosure, below are all the aspects involved in the Premier Package. For those who care less about geek-speak, you can skip the techno-babble by clicking here.
Customised Flowing WordPress Theme
WordPress is the world’s most popular website Content Management System. With WordPress, one can create a visually stunning website and maximise one’s SEO capacity. Join over 60 millions people in utilising the power of WordPress.
We use cutting edge software from Themify to build you a custom website, tailored to suit your wishes and needs. You can peruse our wide variety of templates to get a feel of what’s possible. If you like one you see, fantastic. We can customise it with your logo, your colour pallette, your typography, and your images and content. If you want to mix and match (an idea from one template added to an idea from another), that’s just as great. Alternatively, you can also point us to a few sites you like, and there’s every chance we can create your heart’s desire.
What is a “flowing” theme?
Among other features, our responsive themes utilise flowing page technology for its home (landing) page. This offers you the chance of profiling the main features of your site, such as your core services and products, on specific, dedicated segments in one flowing viewing experience.
At the scroll of a finger or click of a mouse, visitors to your site can get an immediate, visually inspiring glimpse of your site’s unique features—which are usually “buried” within the website.
WordPress Installation & Configuration
We install the WordPress platform for you via your webhost’s cPanel. No sweat, no fuss. Sit back while we set up your Content Management System (CMS) and configure your site’s framework: permalinks, page default settings, widgets, social media convergence, pages, categories, navigational menu tabs, and the contact form. We also optimise your website content and images in consultation with you, rounded off with crucial internal linking of the site.
You will need to procure a domain registrar and website host if you don’t have one already. This isn’t at all difficult. Please see Step 1 of our Seven Steps to Launching Your Site here. We will gladly assist you in this process.
Mobile Responsive & AMP Ready
Responsive refers to a website’s capacity to automatically respond to multiple viewing devices for optimum user experience. With more and more people using tablets, iPads and mobiles to surf the Internet, search engines now deliberately favour responsive websites.
With Google going mobile gaga, websites that are not mobile responsive are missing out on their slice of the Google pie.
Along with mobile responsiveness, Google has launched AMP or Accelerated Mobile Pages. We ensure that your website takes advantage of this technology for mobile search.
Essential to performing well in SEO, a blog component enables a website to be dynamic in nature. Dynamic websites with frequent, fresh content outperform static sites. We’ll install or activate your site’s blog functionality.
Multiple Image Galleries + Photo Cart
We activate multiple gallery options, from sliders to thumbnails, from mosaics to tiles; whether you’re an artist, photographer or just simply enjoy using images, you’ll love the variety on offer.
For the Premier Package, we create up to eight (8) gallery pages for you. (While you can create many more yourself, we only set up eight in this package.)
A Photo Cart for photographers!
We install a client-viewing photo cart to display your work to your clients in a password-protected page that includes expiration date and right-click disable functionality.
Plugin Enhancement + Extras + ADDONS
We install and configure all the essential WordPress Plugins for you. Plus, we also install and configure extra Plugins and ADDONS to improve your site performance, functionality and SEO clout. For the Premier Package, we include the following Addons: Builder Button Pro (with 300+ icons), Builder Contact, Image PRO and Slider PRO.
Plus, you can choose other Addons, too. See here for a look at all the Addons we offer.
(A Plugin is to WordPress what an App is to iPhone. They enhance your functionality and maximise your SEO.)
We have created our own Master & Maintain WordPress Handbook, a 25-page PDF covering all you need to know about mastering and maintaining your WordPress website with numerous practical tips and helpful screen shots.
IN-DEPTH Keyword Research Analysis
We perform in-depth keyword research and analysis of your industry, and provide practical advice to guide you in crafting your on-page content and overall onsite optimisation. No more guessing! We will reveal the exact keyword phrases that your potential clients are actually using in their search queries. With this information, we create your site’s main pages that nail the very phrases your targeted audience are using. Plus, we give you a comprehensive analysis of keywords useful for blog articles and proprietary resources, only available in the Premier Package. And there’s more.
With the Premier Package, we highlight the keywords that your competitors are using to rank well and suggest strategies to perform better.
Our research involves an extensive assessment of your industry to determine the primary and secondary keyword foundation upon which your website should be built, and the associated and related keyword phrases to craft SEO-strong blogs. Without the correct keyword foundation, all our SEO efforts fall flat.
Too many SEO campaigns fail because they begin on guesswork and assumption. Get the foundation right first time.
Onsite & On-page Optimisation
We will complete your onsite optimisation according to SEO best practice, including special attention to Keyword Phrases, Internal linking, Image Optimisation, your XML Sitemap, and a professional-looking Footer section. We also tend to the on-page SEO of each Page and Post.
BFF with Google
We will help you become BFF with Google by setting up your Google Search Console (aka Google Webmaster) and will guide you through setting up Google My Business and your Google+ Profile.
We also provide a guide for utilising your Google Search Console.
Social Media CAMPAIGN
We’ll link your website to your social media platforms and add sharing links to encourage social engagement.
In the Premier Package, we help you develop a social media campaign designed to procure social media cues (SMQs) and traffic back to your site. This coaching is done “live” via Skype.
SEO Blogging PLUS
We guide you in creating SEO-rich blog articles that perform well in search results. We coach you through creating TWO blog articles, teaching you how to write blogs that align with SEO best practice.
This is a key skill in the SEO mix. In the Premier Package, we do this via “live” Skype coaching.
In the Premier Package, we guide you in growing and managing a backlink portfolio so crucial to ranking well. This is done via “live” coaching on Skype.
In conjunction with social media signals and SEO-rich blog articles, growing a backlink portfolio is the very crux of good SEO.
(A backlink is an incoming link from another website to yours, serving as a “vote of confidence” or a “referral,” if you will. The quality and quantity of these links back to your site determines your website’s popularity or trustworthiness in cyberspace.)
In the Premier Package, we’ll draft one Google Adwords campaign for you. This will be explained during a “live” coaching session via Skype.
Whether you choose to act on it immediately or down the track, you’ll have a strong campaign that utilises all the key metrics: keywords, negative keywords, sitelinks, remarketing and suggested words for an expanded advert.
Email Outreach & Mailing List
In the Premier Package, we’ll establish a functional subscription mailing list linked to MailChimp. We’ll coach you through email outreach and how to develop a mailing list strategy during a “live” coaching session via Skype.
As they say, “the money is in the list.”
Backup & Security
We will tend to the backup and security of your website. This involves…
- Protecting your website against spam and hackers by configuring Google’s excellent reCaptcha tool.
- Protecting your site against Brute Force attacks through Jetpack Protect.
- Ensuring your website has an adequate backup facility by linking your backups to your Google Drive wherein you have 15 GB free storage available courtesy of Google.
The SEO 3-Guide Bundle
We give you over one hundred pages of tips, tactics and tricks to assist in your social media, SEO-blogging and backlink strategy.
How to Write a Blog Post that gets Google (43-page PDF), Building an Effective Social Media Campaign (35-page PDF), and our much sought-after resource, Developing a Comprehensive Backlink Portfolio (40-page PDF) are among the best resources available.
These guides go comprehensively further than our Complete Guide to DIY SEO, drilling down into the core factors of top-notch SEO.
IF SOME OF THAT WENT OVER YOUR HEAD, DON’T WORRY.
The long story told super short is simple: the Premier offering is the complete package if you want to marry a beautiful website with first-class SEO within a comprehensive marketing plan.
While guaranteeing first-page ranking in search results is not possible despite what some snake-oil SEO gurus claim (since ranking depends on multiple factors outside of your control, such as the competition of your industry), Package 3 will set you up to maximise your SEO-success and marketing reach. We don’t charge a monthly retainer either; instead, you’ll be equipped with all you need to manage your website and master your SEO strategy.
Now, go get Google!