Description
You’ve heard the promise? Be your own boss. Manage your own business. Work from home. Take charge of your own earning potential.
The results? Dismal. One in two start-ups don’t see their fifth birthday. Only one in three celebrate ten years. We’re talking shattered dreams and broken hearts. An astronomical waste of time, energy, money, and hope.
It’s the iBoss dilemma. Yes, this book is written to improve your odds. The goal, however, is not just about improving your chances of surviving. No, the vision is for thriving businesses run by flourishing people … people who improve the world.
This is your invitation to make a difference.
Among other things, the book addresses:
- Developing a Healthy Personal Worth
- Discovering & Deploying Your Strengths
- Investing in Key Relationships
- Managing Time
- Building Your Brand
- Marketing Strategies & Tips
- Overcoming Setbacks
- Resolving Conflict (and Dealing with Unhappy Clients)
- Avoiding Burnout
- Building a Legacy Business
Jonathan (Amazon Verified Purchase) –
Wow! Every student graduate entering the workforce should be given a copy of this book!
This book is a survival kit for anyone! I’m giving a copy to each of my 4 young adult children pondering their future career!
I could have avoided pitfalls in my own business and thrived having captured the gems in this easy read. Short chapters with loads of wisdom! Thanks, Craig.
Peter Steicke –
They say you can teach what you know, but ultimately you produce who you are. That’s not only applicable in family life, but in business ventures as well. If that’s in fact true, then this book becomes a must read. As the author Craig Kirkby says, the vision is for thriving businesses run by flourishing people … people who improve the world.
This book reminds me of the modern parable about the rocks and the sand in a large jar. If we don’t put the big rocks in first, we certainly won’t be able to squeeze them in once the space has been filled with gravel, sand, and water! The big rocks in this book are—as I see them anyway—the foundational things such as passion, identity, significance, longevity, creativity, resilience, and knowing your awesomeness. How good is that. Not the usual topics found at your airport bookstore.
One of my favourite parts of the book is where Craig addresses the ‘why’ of what we are embarking upon, and looks at security and significance; security having to do with who we are, our identity and sense of being; significance relating to what we do, our work and sense of doing.
As a person who has recently embarked upon a new venture, I found this book both relevant and refreshing. It is for anyone who not only wants to begin, but longs to last, and experience both joy and delight on the journey.