AMP 101: Essential FAQs & Help for Photographers

AMP is an acronym for Accelerated Mobile Pages, and refers to Google’s open source project to make mobile search faster. Actually, not just fast. Their goal is instant.

Google first announced the AMP project back in October 2015 and it was initially aimed at news sites. Launched officially in February this year, it is now open to all sites. And thus, AMP is becoming mainstream fast (pun intended).

Here’s what the official page says,

Instant. Everywhere. For many, reading on the mobile web is a slow, clunky and frustrating experience – but it doesn’t have to be that way. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.”

Yep, obsessed with speed. Aren’t we all? [UPDATE BELOW: 14 October 2016]

This tutorial is best viewed on a desktop or tablet.

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