Yes, content is important to SEO. Wait, let me say that again. Great content is absolutely critical to SEO. But the game has changed, and the goal posts have shifted. Google is demanding more. Great content is not enough anymore. We’ve gone beyond great content. Why? Well, Google is on a mission. First, they want […]
SERP, XML Sitemaps, Alt. text, PR, TLD, FTP … yada, yada, yada. If you’re new to SEO, you’ll quickly realise there’s a new language to learn. So just what are backlinks, internal links and external links? And why are they important?