Question: What was the first product ever securely sold over the Internet?
Answer: Sting’s compact disk, Ten Summoner’s Tales on 11th August 1994.1
Thanks to improved security measures across the net, by the mid 90s, shopping online got serious. First called e-tailing (short for electronic retailing), e-commerce has brought big brands into our homes via our desktops, tablets and mobiles for twenty years. And web design has evolved in marketing this multi-billion dollar industry.
But what did some of the first online stores look like? Well let’s take a look, shall we?
Eek! That 1998 Nike site looks like a kid’s school project. A bad one.
By 2037, we may end up saying something similar about our websites today. I just hope that my website can make me coffee by then 🙂
On a more serious note, with the web design technology we have today, even small businesses can project the power of a big brand. And very few things can market your business like a good website.
If you’re looking to get into e-tailing (read: getting your own online shop going), have a look at some of the amazing features of our new e-com demo theme: Shoppe.