What is Black Hat SEO?

Good SEO practices, or White Hat SEO, involves creating content with “users” in mind and then, in accord with the guidelines given by search engines, making this content accessible to their crawlers. Black Hat SEO refers to practices penalised by search engines, and generally require deliberate intent and a degree of skill to pull off.

However, being aware of them will prevent you from accidentally straying over to the dark side.

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