Yes, content is important to SEO. Wait, let me say that again. Great content is absolutely critical to SEO. But the game has changed, and the goal posts have shifted. Google is demanding more. Great content is not enough anymore. We’ve gone beyond great content. Why?
Well, Google is on a mission. First, they want to clean up the mess they’ve encouraged; an Internet flooded with superfluous floccinaucinihilipilifications.