There are three ways to plunder the heavenly delights that is first-page on Google. Yep, you heard right. Three. Not one, but three ways. The first will part you from your hard-earned cash. The second two will cost you in another precious commodity: time. But fear not. To the hard working, the spoils!
The stats don’t make for pretty reading. One in two businesses don’t make their fifth birthday. Others drag themselves in hope and a prayer through that celebration date only to fizzle out soon afterwards. Only a third reach the ten-year milestone1. While there are many reasons for this, one stands out above them all: a […]
In my experience, upwards of seven in ten people prioritise their social media platforms over their website. Why? Mainly because Facebook et al. are so engaging (read: addictive). Don’t get me wrong, social media is a phenomenal resource, and it ought to be an essential part of your online marketing approach. However, the business purpose […]
A business’s bottom-line success is determined by three things: procuring new business, encouraging repeat business and securing referral business. Yes, a quality product and outstanding service are essential. But many businesses with top-notch products and first-class service close their doors because they fudge their NRR approach; that is, they fail to get new business, repeat […]