The stats don’t make for pretty reading. One in two businesses don’t make their fifth birthday. Others drag themselves in hope and a prayer through that celebration date only to fizzle out soon afterwards. Only a third reach the ten-year milestone1. While there are many reasons for this, one stands out above them all: a failure to adequately market the primary products or services of the business.
Yes, some businesses make it on the back of a golden-ticket product or thanks to a large existing network of friends and acquaintances, or through the sheer charisma of its owner. Most aren’t so fortunate, however. The future of most businesses is directly tied to their ability to promote themselves. It really is a case of stink … or promote.