You’ve no doubt heard of the concept of SEO Juice, right? Your PageRank potential is likened to juice, and your site, re-imagined as a juice carton. Inbound links (aka backlinks) are thus viewed as yummy rivers of SEO juice flowing into your website, nourishing your PR potential with all it needs to grow into a […]
SERP, XML Sitemaps, Alt. text, PR, TLD, FTP … yada, yada, yada. If you’re new to SEO, you’ll quickly realise there’s a new language to learn. So just what are backlinks, internal links and external links? And why are they important?