When Blogging Won’t Help You Rank Better

“Build it, and [they] will come,” said Kevin Costner’s character in the movie Field of Dreams. Buying into one of the bigger myths in SEO world, many people operate by the adage, “publish it and they will come.” That is, if you just keep publishing blogs, search engines will find you and your search ranking will improve.

Actually, they will find you but may penalise your site rather than reward you. Let me explain.

Yes, a dynamic website will always trump a static one: a site that has unique, fresh content will always be more likely to rank over a site without it. And a blogging component is crucial to produce this dynamic content.

So, what’s the problem? Two things.

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