In my experience, upwards of seven in ten people prioritise their social media platforms over their website. Why? Mainly because Facebook et al. are so engaging (read: addictive).
Don’t get me wrong, social media is a phenomenal resource, and it ought to be an essential part of your online marketing approach.
However, the business purpose behind social media is to connect with new prospects, engage with interested parties, convey pertinent business information and channel a growing audience back to your website. That last point is the big issue. Why?