VITALISE Marketing^™

Facebook remains the dominant social media platform (with 65% of all social media traffic) and working it well is crucial for building your brand, and procuring social media engagement and organic backlinks.

One campaign will aim at channeling traffic back to your website. Two campaigns will aim at procuring SMQs: Likes, Shares, Comments.

Each campaign consists of four Facebook posts a month; thus, it equates to 12 posts in total per month. These campaigns will be repeated on Google+.

These numbers depend on the Service Fee Level chosen.

A curated mailing list is one of the best tools to encourage repeat and referral business. As the saying goes, “the money is in the list.”

Mailchimp offers a free account up to 2,000 subscribers, allowing a cost effective way of starting up. (The efficacy of a subscription list is increased dramatically by inclusion of a lead magnet, see below.)

While organic backlinks largely grow out of the success of the above tasks, they do need to be watered and nurtured, especially when it comes to monitoring anchor text and the ratio between nofollow and dofollow backlinks.

What’s more, Google now requires webmasters to manage the links pointing back to their site, weeding out spammy, low-quality links via the Disavow tool. This online reputation management is becoming increasingly important in the SEO mix.

This depends on Service Fee Level chosen.

Using Google PPC advertising, including Google’s remarketing tool, is another weapon in the arsenal.

This will require an additional amount spent on search engine marketing (SEM), directly paid to Google for advertising. A minimum budget of $10 per day is advised (although this figure may need to be higher depending on the competitiveness of your industry.)

If you don’t exercise this option immediately due to budget constraints, we can add it to the service down the track.

This depends on Service Fee Level chosen.

Additional Tasks with a 3-Month Commitment on Level 3

We offer a month-to-month service, payable in advance, and you can terminate the arrangement at any time by simply declining the new invoice. No questions asked. No reasons required.

However, we also offer an initial three-month service (paid monthly at a 10% discount on the monthly fee). For clients on Level 3 who pay three months in advance, we add the following tasks to the action plan:

• One incentive resource to increase the effectiveness of your subscription mailing list.

Also called a lead magnet, the incentive of a downloadable free resource is known to drastically increase conversion rate. (This resource is produced in PDF format and is your property under license.)

• One proprietary resource that the research deems important in your industry.

Such resources prove more likely to increase traffic to your website and offer greater promise of more reliable backlinks. (This resource will be published on your website and any PDF version will be your property under license.)

You can, of course, take my service on a month-to-month basis rather than committing to a three-month period. However, since these resources take considerable time to create, they’re only available should you commit to the latter. It takes time to get a proper feel of your industry before creating such resources. We usually create the lead magnet in 4-6 weeks and the proprietary resource in 8-10 weeks.