to give life to; make vital.
to give vitality or vigour to; animate.
GROWING YOUR ONLINE PRESENCE
An SEO-strong website is like a tennis racket. If you want to maximise your performance, you need a top-notch racket. That said, the racket won’t win the game by itself. The necessary skills, game plan and fitness levels are also required.
Similarly, growing your online presence takes time. And know-how. A game plan and perseverance is essential. And both take time to implement, execute and manage.
For small businesses, such time is often considered a luxury. With time at a premium, there are always too many other important things requiring attention. Marketing is often last on a very long list of must-dos.
Enter Vitalise MarketingTM, a monthly marketing service designed to grow your online brand based on my own comprehensive Online Marketing Blueprint. Consider me your at-hand marketing agency.
I only keep a select number of accounts in this regard due to the time and attention required.
To grow your online presence through…
⇒ keyword-rich content marketing,
⇒ acquiring social media cues (SMQs),
⇒ establishing and managing a mailing list,
⇒ growing and monitoring an organic backlink portfolio, and thus,
…driving traffic to your website.
MONTHLY ACTION PLAN
The objectives are achieved by executing the following monthly plan…
As you know, creating a researched, resourceful keyword-rich blog, preferably of 1500+ words, is important to keeping your site dynamic. Since it also forms the basis of content marketing so crucial for SEO, it will be a cornerstone of the content disseminated via social media.
Facebook remains the dominant social media platform (with 84% of all social media traffic) and working it well is crucial for building your brand, and procuring social media engagement and organic backlinks.
One campaign will aim at channeling traffic back to your website. Two campaigns will aim at procuring SMQs: Likes, Shares, Comments.
Each campaign consists of four Facebook posts a month; thus, it equates to 12 posts in total per month. These campaigns will be repeated on Google+.
While Twitter is less effective than Facebook, an active Twitter account adds savviness to a business profile.
The Facebook campaigns will also be run on Twitter but adapted to grow the number of followers on this platform. Thus, it will involve 12 posts per month.
A curated mailing list is one of the best tools to encourage repeat and referral business. As the saying goes, “the money is in the list.”
Mailchimp offers a free account up to 2,000 subscribers, allowing a cost effective way of starting up. (The efficacy of a subscription list is increased dramatically by inclusion of a lead magnet, see below.)
A mailing list grows cold without tactful value-added contact. A monthly newsletter primarily serves to keep subscribers engaged and to direct them back to news and resources on the website.
While organic backlinks largely grow out of the success of the above tasks, they do need to be watered and nurtured, especially when it comes to monitoring anchor text and the ratio between nofollow and dofollow backlinks.
What’s more, Google now requires webmasters to manage the links pointing back to their site, weeding out spammy, low-quality links via the Disavow tool. This online reputation management is becoming increasingly important in the SEO mix.
These Key Performance Indicators include metrics on organic search, social engagement, keyword tracking, and your website’s progress in terms of independent sources such as Alexa and Ahrefs.
Not only is past progress monitored from these metrics, but future strategies are developed, too. For example, a strategy involving YouTube is best constructed from the knowledge gained over a three-month period.
Using Google PPC advertising, including Google’s remarketing tool, is another weapon in the arsenal.
This will require an additional amount spent on search engine marketing (SEM), directly paid to Google for advertising. A minimum budget of $10 per day is advised (although this figure may need to be higher depending on the competitiveness of your industry.)
If you don’t exercise this option immediately due to budget constraints, we can add it to the service down the track.
The Visualise MarketingTM service includes the Top Star Support I offer. This is a monthly service in which I manage your website: processing WordPress, plugin and Themify updates, making edits and tweaks as requested, offering suggestions in keeping with new Google and WordPress developments, etc. In essence, you have an on-hand “website guy”.
Additional Tasks with a 3-Month Commitment
I offer a month-to-month service, payable in advance, and you can terminate the arrangement at any time by simply declining the new invoice. No questions asked. No reasons required.
I also offer an initial three-month service (paid monthly at a discount on the monthly fee), in which I include the following tasks to the action plan:
- One incentive resource to increase the effectiveness of your subscription mailing list.
Also called a lead magnet, the incentive of a downloadable free resource is known to drastically increase conversion rate. (This resource is produced in PDF format and is your property under license.)
- One proprietary resource that the research deems important in your industry.
Such resources prove more likely to increase traffic to your website and offer greater promise of more reliable backlinks. (This resource will be published on your website and any PDF version will be your property under license.)
You can, of course, take my service on a month-to-month basis rather than committing to the initial three-month period. However, since these resources take considerable time to create, they’re only available should you commit to the latter. It also takes time to get a proper feel of your industry before creating such resources. I usually create the lead magnet in 4-6 weeks and the proprietary resource in 8-10 weeks.
WHY USE MY MARKETING SERVICE?
While I use a number of state of the art tools, such as Ahrefs, Mention, CrowdFire and Canva, I take pride and pleasure in personally and actively managing your account. In other words, you don’t get an auto-generated service and an algorithm-spewed generic report at the end of each month. Rather, I offer a hands-on approach. One tailor-made for your business.
Marketing efficacy increases over time, informed by Marketing Intelligence (mIQ). Growing my mIQ of your business, I seek to augment it by reflecting what you’re doing day-in and day-out, online. I brain storm and research new ways to expand your brand reach and enlarge your online footprint. I collaborate with you and submit every campaign, blog and post to you for approval. In essence, I serve as your at-hand marketing agency.
I have a vested interest in your progress. To be frank, I’d like to enjoy a long and successful business relationship with you. Since this is a result-oriented business, the moment you feel I no longer add value, you can stop renewing our month-to-month arrangement.
MY SERVICE FEE
My fee is $490 per month, payable in advance. For this, you get everything outlined above except the lead magnet and proprietary resource.
If you sign-up for the 3-month service, my fee is discounted at $450 per month for three months. Plus, you get the additional two resources.
(In this case, I invoice you for the full amount, $1350, but you simply pay $450 each month until the invoice is paid up. At that point, the arrangement becomes month-to-month at $490.)
Please Note. I only take on select clients on this basis. And I choose a niche or industry in which I feel an inherent interest, and one in which I have a reasonable expectation of success.
OFFER OF EXCLUSIVITY
Throughout the duration of our arrangement, I will not make the Vitalise MarketingTM service available to any other business in your niche or industry.