GROWING YOUR ONLINE PRESENCE
An SEO-strong website is like a tennis racket. If you want to maximise your performance, you need a top-notch racket. That said, the racket won’t win the game by itself. The necessary skills, game plan and fitness levels are also required.
Similarly, growing your online presence takes time. And know-how. A game plan and perseverance is essential. And both take time to implement, execute and manage.
For small businesses, such time is often considered a luxury. With time at a premium, there are always too many other important things requiring attention. Marketing is often last on a very long list of must-dos.
Enter Vitalise MarketingTM, a monthly marketing service designed to grow your online brand based on our own comprehensive Online Marketing Blueprint. Consider us your at-hand marketing agency.
We only keep a select number of accounts in this regard due to the time and attention required.
OBJECTIVES & ACTION PLAN
Our goal is to enhance your brand potential, to enlarge your online footprint and to expand your market reach.
This is achieved through keyword-rich content marketing, acquiring social media cues (SMQs) on Facebook and Twitter, maximising your Google My Business profile, managing a strong website, curating a growing mailing list and monitoring a healthy backlink portfolio, along with developing custom marketing strategies.
Creating a regular keyword-rich blog post that nails the 10 on-page metrics is critical for growing your brand authority and ranking for target keyword phrases. Since it also forms the basis of content marketing so crucial for SEO, it will be a cornerstone of the content disseminated via social media.
Facebook remains the dominant social media platform (with 65% of all social media traffic) and working it well is crucial for building your brand, and procuring social media engagement and organic backlinks.
An active Twitter account in conjunction with content marketing and Facebook adds savviness to a business profile and helps to expand your brand presence and reach.
Google My Business now comes with a range of tools to enhance and increase your profile in search results.
The Vitalise MarketingTM service includes Top Star Support. This is a monthly service in which I manage your website: processing WordPress, plugin and theme updates, making edits and tweaks as requested, offering suggestions in keeping with new Google and WordPress developments, etc. In essence, you have an on-hand “website guy”.
This does not include creating new content (new pages) on the site. If this is required, it will replace the blog post(s) for the month in question.
A curated mailing list is one of the best tools to encourage repeat and referral business. As the saying goes, “the money is in the list.”
A mailing list grows cold without tactful value-added contact. A regular newsletter serves to keep subscribers engaged and to direct them back to news and resources on the website.
Only available on Level 2 and 3.
While organic backlinks largely grow out of the success of the above tasks, they do need to be watered and nurtured, especially when it comes to monitoring anchor text and the ratio between nofollow and dofollow backlinks.
What’s more, Google now requires webmasters to manage the links pointing back to their site, weeding out spammy, low-quality links via the Disavow tool. This online reputation management is becoming increasingly important in the SEO mix.
Only available on Level 2 and 3.
Using Google PPC advertising, including Google’s remarketing tool, is another weapon in the arsenal.
This will require an additional amount spent on search engine marketing (SEM), directly paid to Google for advertising. A minimum budget of $10 per day is advised (although this figure may need to be higher depending on the competitiveness of your industry.)
Only available on Level 3.
The power of video needs no explanation. What many don’t realise is that YouTube is, in fact, the world’s second biggest search engine.
Growing an engaging YouTube presence not only strengthens your brand authority but enhances your SEO profile considerably.
Only available on Level 3.
These Key Performance Indicators include metrics on organic search, social engagement, keyword tracking, and your website’s progress in terms of independent sources such as Alexa and Ahrefs.
Not only is past progress monitored from these metrics, but future strategies are developed, too. For example, a strategy involving YouTube is best constructed from the knowledge gained over a three-month period.
Additional Tasks with a 3-Month Commitment on Level 3
We offer a month-to-month service, payable in advance, and you can terminate the arrangement at any time by simply declining the new invoice. No questions asked. No reasons required.
However, we also offer an initial three-month service (paid monthly at a 10% discount on the monthly fee). For clients on Level 3 who pay three months in advance, we add the following tasks to the action plan:
- One incentive resource to increase the effectiveness of your subscription mailing list.
Also called a lead magnet, the incentive of a downloadable free resource is known to drastically increase conversion rate. (This resource is produced in PDF format and is your property under license.)
- One proprietary resource that the research deems important in your industry.
Such resources prove more likely to increase traffic to your website and offer greater promise of more reliable backlinks. (This resource will be published on your website and any PDF version will be your property under license.)
You can, of course, take my service on a month-to-month basis rather than committing to a three-month period. However, since these resources take considerable time to create, they’re only available should you commit to the latter. It takes time to get a proper feel of your industry before creating such resources. We usually create the lead magnet in 4-6 weeks and the proprietary resource in 8-10 weeks.
WHY USE OUR MARKETING SERVICE?
While we use a number of state of the art tools, such as Ahrefs, Mention, CrowdFire and Canva, we take pride and pleasure in personally and actively managing your account. In other words, you don’t get an auto-generated service and an algorithm-spewed generic report at the end of each month. Rather, we offer a hands-on approach. One tailor-made for your business.
Marketing efficacy increases over time, informed by Marketing Intelligence (mIQ). Growing our mIQ of your business, we seek to augment it by reflecting online what you’re doing day-in and day-out. We brain storm and research new ways to expand your brand reach and enlarge your online footprint. We collaborate with you and submit every campaign, blog and post to you for approval. In essence, we serve as your at-hand marketing agency.
I have a vested interest in your progress. To be frank, I’d like to enjoy a long and successful business relationship with you. Since this is a result-oriented business, the moment you feel I no longer add value, you can stop renewing our month-to-month arrangement.
We offer three levels of Vitalise Marketing. Pick the one that suits your budget.
Don’t hesitate if you want clarity in terms of the differences in each level. Get in touch today!
OFFER OF EXCLUSIVITY
Throughout the duration of our arrangement, we will not make the Vitalise MarketingTM service available to any other business in your niche or industry.